This is Energizer Holdings, Inc.

Position Summary
The Trade Marketing Manager is responsible for developing and executing Trade Marketing strategies across all commercial channels, including Modern Trade and Traditional Trade. This role translates brand and commercial objectives into customer and shopper activation programs that drive profitable growth, increase market share, expand distribution, and deliver best-in-class point-of-sale execution.

Reporting directly to the Business Director, the Trade Marketing Manager leads the commercial execution agenda, category management initiatives, channel visibility strategies, and customer planning activities, helping position Energizer as the preferred category partner across retailers, wholesalers, and traditional trade customers.

Responsibilities
Trade Strategy & Commercial Execution

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- Translate brand and commercial objectives into actionable channel strategies and execution plans.
- Develop the "Picture of Success" and establish best practices for in-store execution and visibility.
- Drive flawless execution of promotional campaigns,



temporary displays, and new product launches.

Category Management

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- Lead category management initiatives using shopper insights and market analytics.
- Develop compelling category growth stories for key retail partners.
- Lead Category Line Reviews and support Joint Business Planning initiatives.

Point-of-Sale Visibility

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- Design and implement channel-specific visibility solutions, secondary placements, and customized display programs.
- Support sales teams with high-impact merchandising materials and POP solutions.

Distribution & Retail Execution

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- Monitor and improve key execution metrics, including:

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- Distribution expansion
- Share of Shelf
- Display execution
- Promotional compliance

Trade Marketing Budget Management

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- Manage the Trade Marketing budget efficiently, maximizing ROI across promotional investments, displays, and merchandising materials.

Cross-Fun

📌 Trade Marketing Manager (Ciudad de México)
🏢 Energizer
📍 Ciudad de México