Company Overview
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with adaptable work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview
We are looking for a detail-oriented,



analytically sharp brand analyst to be the operational backbone of the Brand Strategy team. You will manage the BHT, support brief coordination, conduct competitive and cultural research, and produce the analytical inputs that allow the Brand Strategy Lead and Brand Strategy Sr Manager to stay focused on strategy.

Role Responsibilities

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STRATEGY & EXECUTION
- Coordinate and operate BHT waves: collect data from the Insights team, update dashboards, flag brand attribute movements, and maintain version control
- Prepare regular competitive benchmarking reports — track how leading digital financial brands communicate across paid, owned, and earned channels
- Prepare post-campaign performance summaries tied to brand OKRs — compile data from analytics tools and agency reports
- Research cultural trends, category moments, and audience insights to feed into brand strategy planning sessions
- Support preparation of strategy presentations an

📌 Brand Strategy Sr. Analyst (Ciudad de México)
🏢 Didi Global
📍 Ciudad de México