About Aplazo

Aplazo is Mexico’s leading “buy now, pay later” platform, giving consumers adaptable, transparent payment solutions while helping merchants grow their sales. We’re a fast‑growing Series B fintech backed by top global investors, combining technology, data, and design to redefine financial access.

Role’s Mission
Aplazo needs one creative owner who puts ideas on the table and makes sure they ship on‑brand. Today that function—concept, narrative, trend judgment, and craft ownership—is split across leadership, the content team, and the agency. This role concentrates it in one person, giving the brand a single voice and a single eye, from idea to final piece.

The Creative & Brand Guardian owns what the brand says and how it looks. You originate the concept and narrative behind campaigns and tentpole moments, and you are the last word on craft—nothing ships that doesn’t meet the bar.

Key Responsibilities
CONCEPT & NARRATIVE
- Put ideas on the table — Originate campaign concepts and brand narrative; ideas start here, not just execution.




- Own tentpole storytelling — Define the storytelling and creative territory for the brand’s biggest moments of the year.
- Set the trend judgment — Decide what the brand jumps on, when, how—and when it doesn’t.
- Write briefs that give direction — Translate concept into clear briefs the content and design team can execute against.

BRAND GUARDIANSHIP & CRAFT
- Own the design system — Be the steward of the brand book—know it well enough to defend it and evolve it.
- Guard visual quality — Review and correct the team’s output before it ships; you are the last word on craft.
- Direct the creative work of others — Give creative and design direction to the Content Specialists, correcting with a clear point of view.

This role does not own operations: the calendar, scheduling, and publishing live with Marketing Ops.

Requirements
Must Have
- 5+ years of experience in art direction, creative direction, or brand design (agency or in

📌 Creative & Brand Guardian (Ciudad de México)
🏢 Aplazo
📍 Ciudad de México