Senior Event Data Analyst – Groupon
Senior Event Data Analyst role at Groupon

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About the Role
We’re hiring a Senior Event Data Analyst to improve the quality, consistency, and reliability of Groupon’s clickstream and event data. This data powers analytics, experimentation, attribution, and product decisions. You’ll audit existing event flows, find and fix issues, update our canonical schemas, and refresh data quality rules so downstream teams can trust what they see.

This role is hands‑on, investigative, and highly cross‑functional. You’ll work closely with engineering, product analytics, and platform teams to trace issues across the entire event lifecycle and resolve them quickly. An AI‑first mindset is expected to accelerate debugging and rule validation.

?Location: Remote from LATAM

Key Responsibilities
- Investigate and resolve tracking issues by validating correctness, completeness, and consistency of raw versus canonicalized events. Identify mismatches in naming, attributes,



and platform parity against product/UI behavior.
- Maintain canonical schemas and mapping rules for source‑to‑canonical event transformation. Ensure multi‑source event consistency and collaborate with engineering to correct upstream defects or breaking changes.
- Review, simplify, and build clear data quality rules with appropriate severity levels. Reduce alert fatigue while improving real‑issue detection, updating rules as product and upstream systems evolve.
- Trace and pinpoint root causes across front‑end instrumentation, upstream services, canonicalization, pipelines, and downstream consumers. Produce clear RCA documentation and drive cross‑team resolution.
- Lead issue triage meetings with engineering and analytics. Validate funnel definitions, product measurement logic, and provide guidance on measurement hygiene and instrumentation quality.
- Leverage LLM‑based tools to accelerate investigations, rule reviews, and

📌 Senior Event Data Analyst (México)
🏢 Groupon
📍 México