Role Purpose
Develop, execute, and optimize SFMC email and mobile development for IHG’s customer‑centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.

Key Accountabilities

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- Develop, build, and test email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automations Studio, Mobile Studio and programming languages.
- Design and develop multi‑channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.
- Work in Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools.
- Write and optimize SQL queries to manage and manipulate data within SFMC databases.
- Co‑create dynamic, data‑driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.
- Promote and share industry best practices related to development, strategy, testing,



and accessibility.
- Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
- Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
- Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
- Stay up‑to‑date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
- Support code reviews, knowledge sharing, and documentation to maintain high‑quality standards.
- Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
- Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.
- Oversee the development of personalized conten

📌 Jr Developer (Jalisco)
🏢 IHG Hotels & Resorts
📍 Jalisco