OverviewDigital Advertising Specialist - ***** role at Somewhere.
Salary budget: $1,500-$2,500 USD/month (Full-Time, 40 hours/week).
Start Date: January **** (onboarding may begin earlier for the right candidate).
This role requires someone who is AI-native, analytical, strategic, and comfortable testing new ideas.
You'll work closely with our President, VP of Operations, and internal marketing team, but you will be the primary owner of digital ads performance.
ResponsibilitiesPaid Search & Paid Media Execution
Develop and manage campaigns across Google PPC, Local Services Ads (LSA), and other platforms
Build and optimize search campaigns based on home-service buyer intent, seasonal patterns, and localized service offerings
Reduce Cost-per-Lead and Cost-per-Booked-Job while increasing high-quality lead volume
Create and test AI-enhanced ad copy, landing pages, headlines, and visual assets
SEO & Website Performance
Conduct keyword research for plumbing, sewer, septic, and emergency services
Optimize website pages, landing pages, and content to drive improved rankings and conversions
Recommend and help implement website improvements (user experience, speed, structure)
Monitor analytics, heatmaps, and performance dashboards
Use AI tools (Chat GPT, Gemini, automations) to create new ad tests and rapid iteration cycles, build marketing playbooks and optimization workflows,



and automate reporting and insight generation
Understand how AI is transforming search-based lead generation and implement strategies that leverage these advancements for competitive advantage
Reporting & Data Ownership
Build weekly and monthly dashboards reporting on: Spend, CPC, CPL, CTR; Booked Jobs, Revenue per Lead; Lead channel attribution
Provide strategic insights and clear recommendations for improvement
Work closely with Service Titan to ensure proper lead attribution and tracking
Qualifications3–5+ years of experience managing PPC/LSA/SEO for residential home-service businesses (plumbing, HVAC, electrical, restoration strongly preferred)
Deep knowledge of Google Ads, LSA optimization, and SEO fundamentals
Strong analytical skills with the ability to interpret data and develop actionable insights
Experience with Service Titan, Call Rail, Hub Spot, or similar systems is a major advantage
Proficient with AI tools, automations, and AI-enhanced marketing workflows
Comfortable operating in a fast-paced, entrepreneurial environment
Excellent English communication and documentation skills
Seniority and EmploymentSeniority level: Entry level
Employment type: Full-time
Job function: Other
Industries: Staffing and Recruiting
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📌 Digital Advertising Specialist - 17042 (Heroica Puebla de Zaragoza)
🏢 Somewhere
📍 Heroica Puebla de Zaragoza