Senior Public Relations Executive (Luxury - Alcoholic beverage ́s)
Requirements
4–6 years of experience in a Public Relations agency managing Luxury accounts.
Advanced English proficiency (written and spoken).
Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
Strong knowledge of 360° Public Relations and Influencer Marketing strategies.
Proven experience managing media relations and key opinion leaders (KOLs).
Established network of media contacts across the Lifestyle, Fashion, Beauty, Hospitality, Travel, and Luxury industries.
Experience planning and executing press events, brand experiences, product launches, and media activations.
Experience developing and managing influencer marketing campaigns from strategy through execution.
Strong budget management and project coordination skills.
Excellent presentation and client relationship management skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Activities
Develop, coordinate, and execute integrated Public Relations and Influencer Marketing strategies for assigned brands.
Build and maintain strong relationships with media, journalists, editors,



influencers, and industry partners.
Develop media pitches, press releases, briefing documents, and other communication materials.
Plan, coordinate, and execute press events, product launches, media experiences, and influencer activations.
Identify, negotiate, and manage partnerships with influencers, vendors, and external suppliers.
Oversee project timelines, budgets, and campaign deliverables to ensure successful execution.
Prepare client presentations, including strategic proposals, campaign updates, reports, and performance analyses.
Monitor media coverage and campaign performance, providing actionable insights and recommendations.
Collaborate closely with cross-functional teams, including Creative, Strategy, Social Media, and Production.
Identify opportunities to generate earned media, strengthen brand positioning, and enhance campaign impact.
Skills
Leadership
Teamwork
Strong communication skills
Ability to work under pressure
Problem-solving
High tolerance for frustration
Strong analytical skills in English

📌 Senior Public Relations Executive (Luxury - Alcoholic Beverage ́S) (Xico)
🏢 Anotherco
📍 Xico