Responsibilities
- Develop annual, quarterly and monthly CRM and email marketing plans aligned with business goals, including lifecycle mapping, segmentation and content.
- Work with Marketing staff to maintain accurate status on all active email and marketing projects.
- Manage end-to-end campaign delivery from concept and content briefing to setup, workflow automation, targeting, QA, and deployment.
- Utilize CRM data to segment audiences, build personalized journeys (welcome, nurture, drip, etc) and enhance customer experiences.
- Maintain vendor MSAs and SOWs and work with the marketing team to assess Email and CRM vendor performance on a regular basis. Ensure that Lifespace is receiving full value for the investment it is making.
- Manage marketing automation platforms to scale programs and improve efficiency.
- Implement A/B testing and analyze campaign performance to drive continuous improvement.
- Monitor KPIs, report on ROI and provide insights to optimize future campaigns and strategies.
- Partner with Sales, IT and Leadership for platform enhancements.




- Ensure adherence to data privacy regulations (GDPR, CAN‑SPAM) and stay updated on industry trends.
- Create event landing pages and updates on website as requested.
- Perform other digital tasks as needed.

Requirements
- Bachelor’s degree in marketing or a related field. MBA or related graduate degree preferred.
- Eight to ten years of progressive email and CRM marketing or agency operations experience.
- Proficiency with major ESPs and CRM platforms.
- Strong copywriting, design sense and A/B testing skills.
- Demonstrated ability to organize and manage multiple priorities using effective problem solving/resolution skills and a team focus.
- Analytical mindset with experience in performance measurement and reporting.
- Knowledge of HTML/CSS and mobile optimization a plus.
- Excellent written and verbal communication skills.
- Ability to read, write, and speak English sufficient to perform job duties and

📌 CRM and Personalization Manager (Jalisco)
🏢 Jobtailor
📍 Jalisco