At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.
**About the Team: Marketing & Communications**
As stewards of the Nielsen brand and reputation, we drive company growth through compelling marketing and communications initiatives. Living our values of inclusion, courage and growth, we enable Nielsen to power a better media future for all people.
**Integrated Marketing**
**Job Overview**
**Responsibilities**:
- Advocate and evangelize an audience first approach to developing, implementing and executing digital experiences
- Partner with Marketing leadership and enterprise stakeholders to capture business needs and turn them into executable digital experiences and activations
- Partner with the Marketing Tech, Data and Analytics team to deliver on business needs and maintain a steady roadmap of site innovations and improvements to keep the website channel healthy and performing at driving business outcome
- Lead the site personalization strategy, activation and optimization including working in partnership with Marketing Tech, Data and Analytics to identify and participate in the evaluation of key features and partnerships
- Set, manage and monitor the health of the digital experience by measuring site, page and campaign performance driven by data and enabled by measurement solutions with support from analytics and technology teams
- Partner with Content Marketing and Communications to ensure a steady flow of dynamic site content and creative in alignment with strategic marketing plans




- Influence change and champion growth across Marketing and beyond through communication and consultation of website best practices, socialization of new learnings, and achievement business outcomes
- Support content audits, providing guidance to content contributors in tagging and keyword strategy
- Own and maintain the website architect strategy (wireframe best practices / modeling, user journeys, UX, messaging, taxonomy, and site map)
**Qualifications**:
- Bilingual - Fluent in both English and Spanish
- 5+ years experience in B2B Marketing, Media, and/or related field, two years of team or program leadership a plus
- Bachelor’s Degree in Communications, Marketing, Technology or related field
- Fundamental knowledge of the interplay between content, technology and people
- Confident using quantitative and qualitative data to make informed decisions about the strategy and execution of digital user experiences and content
- Understanding of information architecture and taxonomy principles
- Experience with general web strategy, implementation and optimization
- Experience with WordPress or similar content management systems
- Experience with Brightedge or similar SEO platforms
- Understanding of content personalization and measurement tools (i.e. Optimizely, Google Optimize 360, Google Analytics 360, etc.)
- A proactive, goal-oriented team player able to work independently and collectively in a fast-paced environment
- Ability and interest in learning new web-based tools or platforms
- Strong relationship skills capable of developing, maintaining and growing internaland external strategic relationships across partners and functions
- Excellent written and verbal communication skills; able to influence at all levels of the company through clear communication
- Versatile, scrappy professional who can roll up their sleeves and execute any of the tactical work on the team
- Strong project management and communication skills - Energetic, passionate, with an appetite to grow

📌 Sr. Manager, Website Strategy (Ciudad de México)
🏢 Nielsen
📍 Ciudad de México