Position: Data & Analytics Director
Location: Mexico City (SantaFi)
About the Role and the Team
You will be part of the Data & Analytics area at TelevisaUnivision, a key team responsible for driving data‑driven strategies across the company. This team works closely with areas such as Sales, Product, Marketing, Operations, and ViX to ensure scalable data infrastructure, advanced audience strategies, and automation of operational workflows. The team’s work directly impacts the company’s digital monetization, streaming, and linear revenue growth.
About the Position
The purpose of this role is to define, execute, and scale TelevisaUnivision Mexico’s Data & Analytics roadmap, with a focus on First‑Party (1P) data strategy for the Direct‑to‑Consumer (DTC) business. This role leads strategic initiatives such as building a Household Graph for Mexico, developing advanced audience segmentation, and optimizing cloud data infrastructure. The Data & Analytics Director ensures that data solutions deliver measurable business impact and support revenue growth.
Your Day‑to‑Day
- Architect,



lead, and implement the Household Graph for Mexico to improve cross‑platform data strategy and monetization.
- Oversee and optimize GCP cloud architecture, ensuring secure, scalable, and cost‑efficient data environments.
- Automate data workflows and ETL/ELT pipelines to improve operational efficiency and real‑time data availability.
- Develop and refine audience segmentation and targeting strategies to maximize advertiser value and revenue.
- Manage, recruit, and mentor a high‑performing data team across BI, Audience, and Data Science functions.
- Oversee BI operations to deliver automated dashboards and reporting that inform executive decisions.
- Develop ML frameworks using Vertex AI, including purchase intent prediction, attention scoring, and sentiment matching for brand suitability.
- Translate raw data into sellable audience cohorts for commercial teams.
- Collaborate with cross‑functional

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