Location: Mexico (preferred) | Hybrid / Remote

About Sarelly

Sarelly is building more than a beauty brand—we're building an entertainment and culture-driven beauty company designed for the next generation of Latina consumers.
As we expand into the U.S., we're investing in a new capability: an AI-powered Consumer Intelligence Hub that continuously transforms consumer signals into better business decisions.
Rather than relying on traditional research, we're building a proprietary intelligence system that combines first-party data, social conversations, creator communities, AI and strategic thinking to guide Product, Brand, Growth and Retail.
We're looking for someone to lead that capability.

The Opportunity

This is not a traditional Consumer & Market Insights role.
You won't spend your time commissioning surveys and writing research reports.
Instead, you'll build and own Sarelly's Consumer Intelligence function, working at the intersection of consumer understanding, AI and business strategy.
Your mission is simple: Turn consumer signals into better business decisions.




Working alongside an external AI Intelligence Architect and the executive team, you'll help build one of the first AI-native Consumer Intelligence capabilities in beauty.

Key Responsibilities

Build Sarelly's Consumer Intelligence Framework
- Define and continuously refine Sarelly's proprietary consumer taxonomy.
- Organize consumer signals around business questions rather than platforms.
- Ensure our AI systems are trained to identify meaningful consumer patterns instead of simply reporting data.
- Continuously improve the quality and relevance of our intelligence model.

Define the AI Intelligence Architect

You'll lead the building of the technical infrastructure:
- Define how raw consumer data should be categorized and tagged.
- Brief AI workflows and prompting frameworks.
- Validate AI outputs
- Identify new data sources that should be integrated into the system.

Translate Intelligence into Bu

📌 Consumer Intelligence Lead (Ciudad de México)
🏢 SARELLY
📍 Ciudad de México