Position Overview
The Consumer Digital Ecosystem Senior Associate drives data‑driven digital initiatives at Lilly Mexico. This role translates multi‑source data into commercial decisions that enhance e‑commerce, telehealth, and overall consumer digital journeys.
Responsibilities
- Implement a comprehensive E‑Commerce strategy: design, launch, and continuously optimize Lilly’s e‑commerce capabilities to drive product accessibility, sell‑through, and revenue growth.
- Launch a telehealth solution embedded in Lilly.com: lead end‑to‑end implementation of a telehealth capability integrated within Lilly’s digital ecosystem to extend the reach of care and facilitate patient‑physician connections.
- Build and own a clear Consumer Digital Journey: map, design, and continuously improve the end‑to‑end digital experience for consumers across awareness, purchase, and adherence touchpoints.
- Own the data consumption‑analysis‑transformation cycle: integrate and synthesize multi‑source data (B2B, consumer, marketing) to generate actionable insights, prioritize resource allocation,



and inform field and consumer strategies.
- Drive commercial decision‑making through digital performance analytics: monitor key digital and commercial metrics (e‑commerce conversion, telehealth adoption, digital journey KPIs) and adjust strategies to maximize business impact.
- Lead cross‑functional collaboration: partner with brand teams, commercial operations, IT, regulatory, medical affairs, and external vendors to align the digital ecosystem strategy with broader business and compliance priorities.
- Manage and scale external digital partnerships: identify and cultivate relationships with technology partners, digital health start‑ups, e‑commerce platforms, and telehealth providers.
- Support brand teams in integrating digital ecosystem capabilities into their brand strategies, including identification of digital consumer segments and design of brand‑level digital journeys.
- Stay ahead of digital tre

📌 Sr Associate (Ciudad de México)
🏢 412 Eli Lilly y Compañía de México S.A de
📍 Ciudad de México