CAREERS TO SMILE ABOUT

The Data Marketing Associate Manager is a member of the Media team responsible for leading the Consumer Data Strategy within PepsiCo Mexico. This role involves leading three dimensions:
- Data & Analytics Strategy: Lead and deploy the long‑term plan to acquire, clean, enrich, segment and activate data for brand initiatives to drive key business indicators.
- Data Marketing Capabilities: Implement new and existing data technologies to strengthen company capabilities, building an interconnected ecosystem to benefit consumers and drive growth.
- Data Governance & Business Outcomes: Coordinate cross‑functional data teams to deliver a strategic consumer data plan, integrating shopper, media, insights, IT analytics and general frameworks to create marketing and business value.

Impact

Data Marketing Accountability:
- Lead to deliver and deploy the Consumer Data & Analytics Strategy across company platforms.
- Ensure each pillar of the strategy has a clear roadmap and implementation path.
- Align strategy with local,



regional and global teams to secure optimal negotiations.
- Deliver acquisition, cleansing, enrichment, retention, segmentation and activation plans across platforms and brands.
- Collaborate with executive stakeholders and external partners to provide value to consumers and business via data.
- Manage and inspire the data & analytics team to fulfill goals and drive execution.
- Ensure interconnection of platforms and systems for relevant business information.

Main KPIs:
- 1PD Acquisition
- Data enrichment (demographics, psychographics, behavioural) for personalization
- Value capture (efficiencies, ROI, traffic to store conversion, revenue, incremental impacts)

Qualifications

Professional
- At least 4 years of experience in the technology industry, consumer goods or related fields.
- Degree in Information Technology, Marketing, Business, Economics or related.
- Prior experience or diploma working with Data & Analytics Strategy in di

📌 Data Marketing Manager (México)
🏢 PEPSICO
📍 México