What's in it for you

You'd be the second-most senior person at Canva Mexico. That's real ownership over how one of the world's most recognizable brands shows up in a market that's still in its early innings.

Your job is to figure out how to grow from a foundation of massive brand love. That's a harder problem than running campaigns on a proven playbook, and a more interesting one.

You'd own a 7-figure marketing budget, a growing local team, and the strategy that connects them. The LatAm marketing team is being built right now. For the right person, being at the beginning of that is the opportunity.

The LatAm marketing head is currently covering Mexico, Brazil, and new expansion markets simultaneously. Mexico needs a senior marketer who can own strategy end-to-end, work alongside the Country Manager as a thought partner, and start building the team that will carry this market forward. This isn't a backfill. It's the foundational hire.

What success looks like

In the first three months: you've done the work to understand the Mexico market deeply.



You've built a clear point of view on what marketing should prioritize and why, backed by data and a real understanding of local consumer behavior. You've worked with the Country Manager to stress-test it. You know what you're going to do and what you're not.

In the next three months: you're executing. You've pulled together the right resources (internal team, integral marketing, external agencies), you're delivering against a plan you can defend with data, and you're building a team that sets a high bar.

What you’ll do
- Set and own the marketing strategy for Mexico, grounded in local insight and aligned to country growth goals
- Lead full-funnel marketing execution across brand, campaigns, social, community, partnerships, and events, with clear prioritization at every step
- Own the marketing budget, allocate investment across channels, track ROI, and show how spend drives business outcomes
- Act as a strategic thought

📌 Head of Marketing (Ciudad de México)
🏢 Jobs at Talental
📍 Ciudad de México