Retail Program Manager- Establish a Territory diagnostic and identify key trends in market the sell-out
- Elaborate tactics to address his perimeter (market, channel, geography,)
- Identify and recruit new channel partners in line with the Region orientations
- Conduct business reviews, steer and make corrective action as appropriate
- Develop and animate the partnership
- Create documentation and tailor programs by customers
- Ensure proper allocation of resources to optimize Michelin & partner’s performance consistently with distribution strategy (incl. OMM, CatMan approach,)
- Provide customer/partners with regular communications and updates that pertain to their businesses, appropriate training solutions to partners, measure its performance and propose corrective actions.




- Manage assigned projects by ensuring programs are in line with customer specifications and requirements, Execute “hand-off” to stakeholders
- Promotes and valorize the Sell Out approach with selected customers and sales forces to reinforce Michelin & Partner’s respective performance.
- Follows customer satisfaction and contributes to identify actions to improve it.
KEY EXPERIENCES IN:
- Working partner/dealers
- Developing program
- Animating events
- Doing general analysis
INITIAL TRAINING PLAN:
CONTINUOUS TRAINING PLAN:

📌 Retail Program Manager (Santiago de Querétaro)
🏢 Michelin
📍 Santiago de Querétaro