**Why being part of Coca Cola Latin America?**
We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
Primary location will be Mexico; however Adaptable Location is allowed (within Latin America countries). Budget Relocation not approved for this role.
**Cross-Functional Collaboration (Transversal view)**:
- Work with key stakeholders (e.g.Categories, IMX, Hubs, CCL (Customer and Commercial), Strategy, etc) to identify business challenges that can be addressed through human insights.
- Develop a deep understanding of the business context and how consumer data and behavior can provide a competitive advantage.
- Present TRANSVERSAL insights, research findings, and recommendations to senior leaders and non-technical stakeholders in a clear and actionable manner.
**Strategic Insights Generation for Emergent Categories**:
- Design and manage research projects (qualitative and quantitative) to uncover consumer behavior, attitudes, and motivations.
- Translate data into actionable insights that influence business strategies, product development, and marketing.
- Drive consumer-centric decision-making across the company by presenting clear insights to cross-functional teams (Categories, FL, IMX, CCL, etc.).




**Digital - Insights Future**:
- Anticipate future market dynamics by understanding current trends and use these insights to spark Long-Range Planning (LRP) with provocative strategies that drive business growth.
- Ignite organizational potential by continuously challenging the status quo with forward-thinking insights that inspire and prepare the business for the future.
- Stay up-to-date on emerging trends in consumer behavior and the broader market landscape to inspire long-term vision and strategic planning.
- Enhance and innovate tools to incorporate human perspectives, leveraging AI, emerging technologies, and cutting-edge solutions to identify opportunities and mitigate potential threats for the organization.
- Leverage data from social and digital platforms to unearth powerful and actionable insights for the category and IMX leads. Collaborate with listening platforms to track and analyze conversational and behavioral data from a wide range of digital sources - search data, blogs, review platforms, and news sites.
**Innovation**:
- Leads, plans and implements the Consumer Insights innovation road map development inclusive of whitespace identification research,



ideation and co-creation sprints, and validation research as you shepherd concepts through the stage-gate process.
- Create risk-based learning plans, challenging status quo while working collaboratively with the cross-functional team.
- Shape the long term (3, 5 and 10 year) category story and innovation go to market strategy for the categories through right-sized consumer learning and influential storytelling.
**Mentor & People Leader**:
- Share knowledge and develop a high-performing team
**Requirements**:
- Bachelor in Psychology, Behavioral Economics, Cognitive Science, Sociology, Anthropology or Insights related field.
- Equivalent practical experience of Insights and Analytics
- Excellent working knowledge of statistics and the principles of experiment design.
- English and Spanish are required;
**Skills**
Leadership; Media Planning; Consumer Trends; Science of Rituals; Analytical Thinking; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; Channels Strategy; Storytelling; Data to Insights; Market Research; Portfolio Growth Strategy; Microsoft Office; Brand Positioning; Group Problem Solving; Social Media Strategies; Communication; Decision Making; Syndicated Research; Brand Storytelling; Teamwork; Channel Management
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

📌 Director, Transformational & Cross Functional Human Insights (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México