12 ago
|
Kohler
|
Ciudad Juárez
12 ago
Kohler
Ciudad Juárez
Work Mode: Remote_
**Location**:Remote - Mexico
**Opportunity**
The Team
- The Role
- The Talent Marketing Partner, reporting into the Talent Marketing team, plays a pivotal role in shaping Kohler’s ability to attract, engage, and convert top talent through strategic marketing initiatives across Mexico. This position serves as both a business partner and functional marketer, ensuring that talent marketing strategies align with business objectives while equipping the team with the tools, processes, and insights needed for success. The Talent Marketing Partner overseeing Mexico will join an exciting period of team expansion and can shape the regional Talent Marketing roadmap that will drive meaningful impacts.
- Key Responsibilities
- Business Partnership & Stakeholder Enablement
- Act as a strategic advisor to recruiting teams and business stakeholders, consulting on talent marketing strategies that drive measurable outcomes for manufacturing and corporate roles.
- In collaboration with an agency partner, you will develop, implement, and evaluate Talent Marketing strategies and tactics tailored to business needs and workforce priorities.
- Enable stakeholders with branded content and attraction materials, ensuring alignment with Kohler’s global Employer Value Proposition (EVP) and Employer Brand (EB) standards.
- Serve as a trusted consultant for talent marketing and brand best practices, tools, and emerging trends.
- Functional Marketing Capability Enablement
- Drive key initiatives across core talent marketing pillars, including:
- Employer Brand & Content Marketing:
Activate Kohler’s general EVP by implementing branded content, attraction materials, and advocacy programs.
- Data & Insights: Establish reporting frameworks and analytics to measure campaign effectiveness, return-on-investment and brand sentiment.
- Equip and enable the Talent Marketing team with structures, tools, processes, and technology to execute strategies effectively in Mexico.
- Lead continuous improvement efforts to standardize workflows, enhance scalability, and ensure operational excellence.
- Collaborate cross-functionally with TA, HR, Communications, and Marketing to maintain brand consistency and governance.
- Partner with agency partners and industry vendors to ensure timely delivery of Talent Marketing strategy execution.
- Ability to collect, organize, and validate marketing performance data from multiple sources; synthesize insights into clear, actionable narratives; and present findings through compelling presentations that inform strategy and optimize campaign effectiveness.
**Skills/Requirements**
Minimum Qualifications
- 5+ years of experience in Talent Marketing, Employer Branding, Recruitment Marketing, or Channel and Brand Strategy; preferably at a marketing agency,
global company, or a fast-growing organization.
- Strong knowledge of digital and mass media marketing ecosystems, analytics, branding, and campaign optimization.
- Experience with paid marketing channels (Meta/WhatsApp, LinkedIn, Google, Job Boards, OOH)
- Ability to write and verbally communicate in English and Spanish.
- Proven ability to consult and influence stakeholders at all levels.
- Exceptional project management, organizational skills, and attention to detail.
- Critical thinking with the ability to turn data into compelling insights and campaign strategies.
- Desired Qualifications
- Bachelor’s degree in marketing, advertising, communications, HR, or related field.
- Experience with HR technology platforms (job sites, ATS, Workday, career sites, programmatic job media platforms).
- Experience with marketing technology and automation tools (CRM, Spinklr, Adobe, Surveys).
- Proficiency in GA4, Adobe Analytics, PowerBI, and Excel to effectively analyze marketing performance and generate actionable insights.
**- Why Choose Kohler?**
- We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
**About Us
📌 Talent Marketing Partner (Ciudad Juárez)
🏢 Kohler
📍 Ciudad Juárez