**Type**:Independent contractor to start (6+ months), converting to full-time
**Location**:Remote — must be based in Mexico
**Reports to**:Head of Growth
**Leads**:Vanguardia — Omada's Mexico Territory Partner (field sales) organization
**Compensation: MX$100,000-140,000 / month** as an independent contractor (depends on experience) plus a performance bonus tied to Mexico growth.
**Languages: Fluent English and Spanish — both required.**
**- The opportunity**:
Omada is bringing an AI-powered marketing platform to Mexico's millions of small businesses — and we sell it the way this market actually buys: on the ground, through relationships, by a field team of Territory Partners we call **Vanguardia**. We've launched, we have momentum, and now we need a leader on the ground to own Mexico and scale it.
This is a **build role**. You'll own the country's go-to-market, grow the field organization from its current core into a nationwide team, and lay the foundation for greater LATAM. It starts as a contract role — we're not yet incorporated in Mexico — and is designed to convert to a permanent, full-time position as we establish a local entity. If you want to build a country from the ground up at the intersection of AI and local business, and own the outcome, this is it.
**What you'll own**:
- **Mexico growth.**Own recruiting, training, field operations, and conversion targets for the Vanguardia Territory Partner org — the number is yours.
- **The team.**Scale from the current core (team leads + Territory Partners) into a nationwide field force. Develop your leads, set the daily operating rhythm, and build the culture.
- **Results.**Hit weekly and monthly conversion goals, own the metrics,



and run the daily cadence that drives them.
- **The playbook.**Localize Omada's field GTM, pricing offers, and messaging for the Mexican market — and feed what you learn back to product and marketing at HQ.
- **Field marketing.**Drive local demand generation, partnerships, events, and brand presence that put your Partners in front of more small businesses.
- **Expansion.**Open new cities beyond Mexico City — Guadalajara, Monterrey — then help chart the path into the rest of LATAM.
**What we're looking for**:
- **Fluent in English and Spanish — required.** You'll run a Mexican field team and work daily with a US-based leadership team, so you must operate seamlessly in both.
- **Proven field marketing / field sales leadership** — you've built and led on-the-ground sales or field teams, ideally distributed and/or commission-based.
- **Deep understanding of the Mexican market** and the small-business / local-business landscape — how they buy, what they value, and how to reach them.
- **A builder** — hands-on, scrappy, comfortable with ambiguity, and energized by an early-stage environment.
- **A strong people leader** — you recruit, train, motivate, and retain a field team, and you set a high bar and a winning culture.
- **Data-driven** — comfortable owning targets, metrics,



and a P&L; view of your market.
- **LATAM experience or knowledge is a strong plus.**
**Nice to have**:
- SMB SaaS, marketing technology, or AI product experience
- Experience with commission-based or agent / field-rep sales models
- An existing network of field sales talent in Mexico you can tap from day one
**What success looks like (first 6-12 months)**:
- The field org is ramped and hitting consistent weekly conversion targets, with healthy Partner retention.
- A repeatable recruit-to-ramp engine that scales past the launch cohort toward a nationwide team.
- New cities opened beyond CDMX, and the foundation set for the first LATAM expansion.
**Compensation & structure**:
- **Contract to start.**We're not yet incorporated in Mexico, so you'll be engaged as an independent contractor for at least the first 6 months.
- **Rate**:MX$100,000-140,000 / month ( US $5,700-8,000), depending on experience, plus a performance bonus tied to Mexico growth targets.
- **Contract-to-full-time.**The role is designed to convert to a permanent, full-time position with expanded compensation as we establish a local entity.
- **Fully remote**, based in Mexico.
**About Omada**:
Omada is on a mission to help local businesses win. We're building the largest organic growth platform for small businesses — a fully managed, AI-powered marketing team that grows SMBs end-to-end, without paid ads. Founded by experienced operators and backed by world-class investors including **HubSpot**, we're one of the fastest-growing AI companies around — and we're just getting started in Mexico and LATAM.
Work Location: In person

📌 Country Manager (Ciudad de México)
🏢 Omada.ai
📍 Ciudad de México