Who you are
- A Senior GTM Strategist: You are a Senior Product Marketing Manager capable of independently leading the Go-To-Market strategy for our core product, FlexiFleet, within the LatAm retail sector.
- An Industry Expert: You bring deep B2B Product Marketing expertise in the logistics or e-commerce space, with a sharp focus on driving commercial results through market-specific strategies.
- A Strategic Link: You act as a high-impact bridge between Product Strategy, Market insights, and Commercial success, reporting directly to the CPO with a dotted line to Marketing.
- A Multilingual Enabler: You are a bilingual professional (English/Spanish) skilled at creating compelling value propositions and enablement materials that resonate with key B2B customers.

What you will do
1. Product Messaging & Positioning (Outbound Focus)
- Craft the core value proposition and product narrative for FlexiFleet, ensuring clear differentiation and alignment with our retail customers' business outcomes.
- Tailor and localize all core messaging for regional nuances, specific LATAM markets,



and different retail customer segments.
- Identify and deeply understand the primary buyer personas within the target client profiles to inform all GTM efforts.

2. Sales Enablement & Asset Creation
- Be the primary owner and creator of all critical commercial assets, including the main sales pitch deck, product documentation, interactive demos, and competitive battle cards.
- Develop high-impact case studies and success stories that highlight the value of FlexiFleet.
- Design and execute comprehensive product training sessions for our Sales, Customer Success, and Commercial teams across all LATAM markets.

3. Market Intelligence & Feedback Loops (Inbound Focus)
- Lead competitive intelligence gathering for the LATAM retail logistics market, translating insights into actionable recommendations for messaging and GTM strategy.
- Create structured feedback loops and channels (e.g., recurring meetin

📌 Senior Product Marketing Manager — LATAM GTM Lead (Estado de México)
🏢 Zubale
📍 Estado de México