Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions.
Our mission is to make LATAM the world's premier hub for growth and excellence.The client is a technology company operating in the wealth management and financial services space, providing software solutions focused on risk analysis, compliance, and portfolio insights.
Their platform supports financial professionals and institutions by helping them make data-driven decisions, meet regulatory requirements, and optimize investment strategies.
They serve a range of organizations including advisory firms, financial institutions, and compliance teams through a B2B SaaS model.The B2B Product Marketing Specialist focuses on leading product marketing, content strategy, and messaging for a B2B SaaS platform in the wealth management and compliance space.
The position is responsible for developing product positioning, creating sales enablement materials, and producing high-impact content such as whitepapers, webinars, and landing pages.
It involves translating complex technical and regulatory concepts into clear, compelling messaging tailored to multiple buyer personas.
The role also collaborates cross-functionally with sales, product, and marketing teams to drive pipeline growth and improve conversion across channels.
⏰ Schedule: Full-time, aligned with EST? Start Date: ASAPCompetitive salary in USDRemote-first flexibility.
Work from anywhere.A monthly adaptable benefits budget, in addition to your salary.PTO and paid U.S. holidaysDevelop and maintain product positioning, messaging frameworks, and value propositions across multiple buyer personas and market segmentsBuild and manage a comprehensive sales enablement library, including battlecards, case studies, ROI tools,



and sales scripts to support complex B2B sales cyclesCreate high-quality thought leadership content such as ebooks, whitepapers, and industry reports based on research, data analysis, and stakeholder interviewsPlan and develop educational webinar content, including topics, scripts, presentation materials, and follow-up assets to drive lead generationWrite and optimize conversion-focused landing pages, campaign messaging, and persona-specific content aligned with marketing and sales objectivesTrack content and campaign performance metrics, using insights to refine messaging strategies and improve pipeline impactProven experience in product marketing, positioning, and go-to-market strategy within B2B SaaS or fintech environmentsStrong background in sales enablement, including creation of materials that support multi-persona, long-cycle B2B sales processesExpertise in conversion copywriting using established frameworks (e.g., AIDA, PAS, StoryBrand) and adapting messaging for financial audiencesExperience producing long-form content (5,******,000 words) supported by research, data synthesis, and industry insightsKnowledge of wealth management, financial advisory, compliance, and regulatory environments, including familiarity with industry terminology and conceptsAbility to manage multiple content and marketing projects simultaneously, coordinating across cross-functional teamsExperience using tools such as HubSpot and Google Drive for content organization and sales enablementStrong analytical skills with experience tracking performance metrics such as MQLs, downloads, and pipeline influence If you meet the experience outlined above, we'd love to hear from you.
Please apply, our team is excited about your application and will be in touch as soon as possible.
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📌 B Product Marketing Specialist (Saas) (Estado de México)
🏢 Floowi
📍 Estado de México