About Us:At Echelon Risk + Cyber, we defend the basic rights to security and privacy.We partner with mid-market and enterprise organizations to build disciplined, execution-driven cybersecurity and compliance programs.Our digital presence is a critical part of how we go to market.It is often the first impression of our brand, our expertise, and our standards.We are hiring aDigital Marketing Specialistto help us elevate and expand that presence.This is not a maintenance role.We are looking for someone who thinks ahead, executes with precision, and continuously looks for ways to improve how we show up digitally.This role requires someone who can operate 10 steps ahead, not just keep pace.What You Will Do:Website Support & Digital Experience:Upload and publish articles and digital contentContinuously improve site structure, performance, and usabilityPaid Media Execution:Launch, manage, and optimize campaigns across Google/Bing/Reddit/LinkedIn (Search/Display)Monitor performance, budget pacing, and resultsAudience research and segmentation (keyword and intent base / saved and matched audiences)Continuously test and improve campaign performanceIdentify opportunities to improve efficiency and ROIYou are expected to own execution and optimization, not just assistSEO (Strategy + Execution)Lead execution of SEO initiatives across technical, on-page, and content alignmentConduct keyword research and implement optimizationsImprove rankings, traffic, and site performanceContinuously refine and adapt SEO strategy based on performanceYou should be able to clearly articulate what is working, what is not,



and whyAI Visibility & Digital Evolution:Ensure content and website are optimized for AI-driven search and discoveryIdentify opportunities to improve visibility across evolving AI platforms using SEMrush AI ToolExecute on initiatives that enhance how we show up in modern search environmentsReport on performance, insights, and opportunitiesWe expect you to think about how digital presence is changing and adapt ahead of itDigital Content Ownership:Own publishing and management of digital content across the websiteOwn repurposing strategy, analyze long-form assets and unfold them into LinkedIn native posts, plan quarterly calendar, coordinate designer and social media interns for publishingEnsure alignment between content, campaigns, and distributionEvent & Campaign Support (Cross-functional):Partner with Marketing Operations on:Event and webinar landing pages (embedded contact forms, and email automations)Campaign execution and alignmentEnsure all digital assets are accurate, live, and functioning properlyReporting & Performance Insight:Track and analyze performance across:Google AnalyticsSEMrushGoogle Search ConsoleLooker StudioDeliver monthly and quarterly reportingIdentify trends, gaps, and opportunitiesTranslate data into clear, actionable insightsYou should be able to communicate performance clearly to both marketing and leadershipRequired Experience:3–4 years of hands-on digital marketing experienceProven experience executing and optimizing paid media campaigns (Google + LinkedIn)Strong experience in SEO (technical, on-page,



and performance tracking)Experience with Google Analytics, SEMrush SEO + AI Tool, and Looker StudioExperience supporting a B2B environmentAbility to manage multiple priorities simultaneouslyStrongEnglish communication (B2+/C1/C2 Level) written and verbal.Authorized to work in Mexico without visa sponsorship.Why Echelon?
We are committed to creating an inclusive environment for our team with unquestioned integrity.If you have a special need that requires accommodation, please let your recruiter know.One of our core values is "People with Personality," and we want to allow you the space to bring your full self to work.We Currently Offer The Following Benefits:Access to private medical insurance through MetLifeLife insurance policy via MetLife30-day Christmas bonus and a monthly technology stipendContribution of 8% of the employee's salary to a savings fundFlexible vacation policy that allows you to manage your schedule and rest and recharge when you need to.Family-friendly benefits, extended parental leave for when you need to spend critical time with new family members, and employer-paid short-term and long-term disabilitySupport for individual development through certifications, continued learning, conferences, and moreWe value a diverse workforce and a culture of inclusivity and belonging.All employment decisions shall be made without regard to age, race, creed, color, religion, gender, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law.Echelon Risk + Cyber is an Equal Opportunity Employer.Job Posted by ApplicantPro

📌 Digital Marketing SpecialistB - (Paid Media, Seo, Ai Visibility) - Remote (Mexico)
🏢 Echelon Risk + Cyber
📍 Xico