Senior Head of Regional Marketing LATAMDepartment:Corporate MarketingEmployment Type:Full TimeLocation:MexicoDescriptionWe are looking for a highly drivenSenior Head of Marketingto lead our growth and brand strategy across Mexico, Brazil, Chile and Central America.This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.Key ResponsibilitiesOwn and drive theend-to-end marketing strategyacross the Region, focusing onPassenger Acquisition, Retention, and Brand GrowthTranslate business goals intointegrated, full-funnel marketing plans, combining performance, brand, offline channels, and partnershipsDrivecustomer-centric growth, deeply understanding user behavior, needs, and regional nuances across marketsLead the development ofstrong local brand positioning, ensuring consistency while allowing for cultural relevanceLeadefficient allocation and optimization of marketing investments, ensuring measurable impact on key business metricsBuild, lead, and inspire ahigh-performing, matrix-structured teamacross multiple marketsCollaborate closely withcross-functional leaders(Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiativesContinuously improvemarketing effectiveness, leveraging experimentation, insights, and innovationMentor and develop senior marketing leaders, fostering astrong leadership bench across the regionSkills,



Knowledge & Expertise8+ yearsin digital consumer marketing, including4–5 years in senior leadership rolesProven track record ofbuilding and scaling marketing teams, ideally in multicultural and matrix environmentsStrong experience withmobile-first products, preferably in ride-hailing, marketplaces, or high-growth tech companiesDemonstrated success indeveloping and executing large-scale marketing strategieswith clear business impactStrong leadership and stakeholder management skills, with the ability toinfluence senior executivesHands-on experience managinglarge marketing budgetswith a focus on ROI and efficiencyHighlydata-driven, with the ability to turn insights into actionable strategiesFluency in English and SpanishJob BenefitsWhy join usHelp us challenge injustice by creating fair choices for millions of people across ****+ cities in 48 countries.Develop your professional skills with access to mentoring, career consulting, and learning programs.Collaborate with teams around the world and gain international experience through our Integral Talent Exchange Program.Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.Work alongside people who take initiative, speak openly, and challenge themselves to grow.Improve your language skills through co-financed courses and internal speaking clubs.Final benefits may vary depending on the location#J-*****-Ljbffr

📌 Senior Head Of Regional Marketing Latam (Xico)
🏢 inDrive
📍 Xico