Job DescriptionISP Marketing Specialist Role ProfilePurpose of RoleThe purpose of the role of a Marketing Specialist is to support the planning, execution, and optimization of marketing initiatives that drive brand awareness, engagement, and growth. The role focuses on turning strategy into action—coordinating campaigns, analyzing performance, and ensuring consistent brand messaging across channels.ISP Marketing Key ResponsibilitiesPlan and execute marketing campaigns across digital, social, email, and offline channelsCreate, edit, and coordinate marketing content (copy, visuals, videos) in line with brand guidelinesManage social media calendars and community engagementSupport product launches, promotions, and eventsConduct market research and competitive analysisTrack, analyze, and report on campaign performance and KPIsCollaborate with internal teams (sales, design, product) and external partners or agenciesMaintain marketing assets, databases, and CRM systemsEnsure campaigns are delivered on time and within budgetSkills:Technology ProficiencyStrong written and verbal communicationContent creation and copywritingDigital marketing (email, social media, websites)Social media management and schedulingCampaign planning and executionData analysis and performance reportingPaid advertising (Google Ads, social ads) – nice to haveMarketing automation and CRM toolsProject management and time managementCollaboration and stakeholder coordinationCreative thinking and problem-solvingAttention to detailAdaptability in a fast-paced environmentQualifications:Bachelor’s degree in marketing, Communications, Business, or a related fieldStrong written and verbal communication skillsSolid understanding of digital marketing principles and channelsAnalytical mindset with attention to detailAbility to manage multiple projects and meet deadlinesCreative problem-solving skillsExperience:2–4 years of experience in a marketing, communications, or related roleHands-on experience with digital marketing tools (e.G., email platforms, social media management tools,



analytics)Experience supporting or managing marketing campaigns end-to-endFamiliarity with paid advertising, or content marketing is a plusExperience working in a fast-paced, collaborative environmentISP PrinciplesBegin with our children and studentsOur children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguardingand Health & Safety issues and acting and following up on all concerns appropriately.Treat everyone with care and respectWe look after one another, embrace similarities and differences and promote the well-being of self and others.Operate effectively.We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.Are financially responsible.We make financial choices carefully based on the needs of the children, students and our schools.Learn continuously.Getting better is what drives us. We positively engage with personal and professional development and school improvement.ISP Commitment to Safeguarding PrinciplesISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.ISP Commitment to Diversity, Equity, Inclusion, and BelongingISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.#J-18808-Ljbffr

📌 Marketing Manager (San Luis Potosí)
🏢 International Schools Partnership
📍 San Luis Potosí