Department:

Corporate Marketing

Location:

Mexico

Description

We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Mexico.

What you will do:

- Hold responsibility for Passengers Acquisition and Retention KPIs

- Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product

- Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix

- Hold country marketing budget processes

- Generate hypotheses and execute tests to drive growth hacking initiatives

- Lead Brand positioning in line with local insights and general brand guidelines

- Oversee the creation of effective and culturally relevant creatives for all marketing channels

- Identify and nurture partnerships that align with marketing objectives

- Perform market and audience research

What we expect from you:

- 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role

- Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills

- Experience working with a mobile product,



preferably in the ride-hailing or similar tech industry

- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment

- Hands-on project management experience, including agency management and direct involvement in tasks when needed

- Ability to develop market insights and marketing strategy, and analyze campaign effectiveness

- Strong data and analytical skills

- English and Spanish on a fluent level

Job Benefits:

- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.

- Develop your professional skills with access to mentoring, career consulting, and learning programs.

- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.

- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.

- Work alongside people who take initiative, speak openly, and challenge themselves to grow.

- Improve your language skills through co-financed courses and internal speaking clubs.

Please note: final benefits may vary by location — country-specific benefits will be added to the offers later.

📌 Country Marketing Lead Mexico (Ciudad de México)
🏢 inDrive
📍 Ciudad de México