Ventes has teamed up with a leading hospitality partner and is currently looking for an experienced Digital Advertising Specialist to join their growing digital marketing team. This role will be a key supporting member of the digital team and will be individually responsible for developing and executing cost-per-click (CPC) media strategies, managing media budgets, and collaborating cross-functionally to optimize campaign performance and achieve business objectives aligned with company goals. Qualifications:
Minimum 3 years of digital marketing experience required
Minimum 3 years of hands-on experience executing paid search media on platforms such as Google and Meta
Excellent written and verbal communication skills in English
Strong understanding of CPC campaign structures and optimization tactics
Proven ability to identify and execute optimization opportunities to improve campaign performance
Ability to deliver insightful campaign performance analysis, both written and verbal
Experience managing a large portfolio of campaigns
Strong collaboration skills and ability to work effectively in a team environment
Strong analytical and problem-solving skills
Solid understanding of Google Analytics
Working knowledge of Google Tag Manager
Key Responsibilities
Implement paid media strategies, manage media budgets, and collaborate cross-functionally to optimize campaign performance and achieve business objectives
Leverage Google Ads and Meta Ads to manage large-scale digital marketing campaigns and analyze trends to provide actionable insights to stakeholders
Continuously identify and execute campaign optimization opportunities to drive performance and efficiency
Apply a data-driven approach to CPC campaign optimization and budget allocation
Collaborate with a talented team of digital marketing, data, and technology professionals
Partner with internal and external stakeholders to ensure key milestones and deadlines are met
Identify and communicate digital and paid media trends