At MStar Holding , we are actively seeking driven commercial and marketing talent to join our team in Mexico City as a Content Marketing & GEO Specialist (Mexico Market) . If you have proven experience in copywriting, SEO/GEO optimization, and growth marketing within the financial or automotive tech sectors, and are looking for a role where you can lead cutting-edge strategies, this opportunity is for you. Your main objective will be to build brand authority, maximize lead acquisition, and position our brand at the forefront of Generative Engine Optimization (GEO/AIO) across Mexico.

Architect and execute state-of-the-art GEO & AIO strategies before legacy competitors react.

Versátil Work Model: Hybrid / Remote setup based in Mexico City. Drive brand recommendations across next-gen AI search platforms and high-intent conversion channels. Design and execute Generative Engine Optimization (GEO) and AI Engine Optimization (AIO) strategies to ensure our brand is prioritized and cited by AI models (ChatGPT, SearchGPT, Perplexity, Gemini, Google SGE).

High-Intent Blog & Educational Content: Produce authoritative, SEO/GEO-optimized blog articles and guides addressing pre-application vehicle financing questions (e.g., auto valuations, loan legal mechanisms, interest rates).





Website & Ad Copywriting: Write, audit, and review conversion-focused copy for landing pages, Google Ads, Meta Ads (FB/IG), and WhatsApp auto-responders to optimize CTR, CVR, and compliance with Mexican financial ad policies.

Social

Media & Short-Form Video Ops: Manage official social channels (Facebook, Instagram, TikTok, YouTube Shorts), creating localized scripts, infographics, and UGC-style posts to build consumer trust and engagement.

Experience: 2–4+ years in Content Marketing, Copywriting, SEO/GEO Optimization, or Growth Marketing within Fintech, Automotive, or Tech Startups in Mexico.

GEO/SEO Mastery: Solid understanding of GEO/AIO principles (Entity SEO, structured data, direct answer optimization) and toolsets (Ahrefs, SEMrush, Google Search Console).

Copywriting & Localization: Native Mexican Spanish speaker with exceptional copywriting skills, mastery of local idioms, persuasion techniques, and automotive finance terminology.

Language: Native Mexican Spanish speaker; professional working proficiency in English (for collaboration with international growth and product teams). Feel free to tag anyone in your network who might be interested! #

📌 Especialista en Growth Marketing & Contenido (GEO / SEO) (México)
🏢 MStar
📍 México