Growth Marketing Manager (Paid + Organic Acquisition) – Remote | U.S. Time Zones Position Type: Full-Time, Remote

About the Role We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels.
This is not a coordination or “campaign management only” role.
We’re looking for someone who understands how to:
Generate pipeline
Scale qualified lead acquisition
Improve conversion efficiency
Turn attention into measurable revenue growth
You will own:
Strategy
Execution
Optimization
Testing
Tracking
Performance across multiple acquisition channels
This role combines:
Performance marketing
Organic growth
Content strategy
Funnel optimization
Analytics
Growth experimentation
If you thrive on:
execution + testing + iteration + measurable performance ,
this role is a strong fit.

What You’ll Own 1. Paid Media Strategy & Execution Build and manage campaigns across:
Google Ads (Search, PMax, Display, YouTube)
Meta (Facebook & Instagram)
LinkedIn Ads
X (Twitter)
Reddit
TikTok
YouTube
Emerging paid channels
Launch campaigns end-to-end including:
Targeting
Audience segmentation
Tracking
Ad copy
Creative direction
Optimization
Build full-funnel acquisition strategies focused on:
B2B lead generation
Pipeline growth
Conversion optimization
Continuously test:
Hooks
Messaging
Creatives
Audiences
Offers
Landing pages

2. Organic & Social Growth Own organic growth across:
LinkedIn
X (Twitter)
Instagram
TikTok
Reddit
YouTube
Develop and execute content strategies aligned with paid acquisition goals
Test messaging organically before scaling through paid channels
Build:
Audience engagement
Brand visibility
Inbound demand
Community traction
Identify emerging growth opportunities and platform trends early

3. Optimization & Scaling Monitor campaign performance daily
Optimize for:
CPL
CPA
ROAS
CVR
Pipeline growth
Run structured A/B tests across:
Creatives
Audiences
Landing pages
Bidding strategies
Scale winning campaigns while maintaining efficiency




Adapt quickly to:
Platform updates
Algorithm shifts
Attribution/privacy changes

4. Analytics, Tracking & Attribution Own:
Google Analytics (GA4)
Google Tag Manager
Conversion tracking
Pixel implementation
UTM structures
Analyze funnel performance across paid and organic channels
Build clear, insight-driven reporting dashboards
Translate performance data into actionable growth recommendations
Identify funnel bottlenecks and optimization opportunities

5. Cross-Functional Collaboration Align marketing initiatives with:
Sales goals
Pipeline targets
Revenue objectives
Collaborate closely with:
Designers
Content creators
Leadership
Sales teams
Improve:
Landing pages
Messaging
Creative performance
Funnel conversion rates
Contribute to broader lifecycle and growth initiatives

Required Experience & Skills 3+ years of hands-on growth or performance marketing experience
Strong platform-native experience with:
Google Ads
Meta Ads
LinkedIn Ads
Experience running campaigns across:
X (Twitter)
TikTok
Reddit
YouTube
Multi-channel ecosystems
Proven success generating:
Qualified leads
Measurable pipeline
Revenue growth
Deep understanding of:
PPC
Audience segmentation
Funnel optimization
Attribution
Conversion tracking
Strong experience with:
GA4
Google Tag Manager
Performance reporting
Strong copywriting and messaging skills focused on conversion
Ability to independently:
Launch
Optimize
Scale campaigns

Preferred Qualifications Experience with:
Organic social growth
Content-led acquisition
Inbound marketing
Familiarity with:
HubSpot
Salesforce
Marketo
Experience managing:
Multiple accounts
High ad-spend budgets




Canva or Adobe Creative Suite experience
Google Ads and/or Meta certifications

What Makes You a Strong Fit You are highly execution-oriented
You think in experiments, not assumptions
You combine creativity with analytical thinking
You understand both paid and organic growth loops
You care about performance outcomes — not vanity metrics
You move quickly, test aggressively, and iterate constantly
You thrive in fast-moving environments where ownership matters

What a Typical Day Looks Like Review paid and organic performance dashboards
Launch new campaigns and creative tests
Optimize targeting, budgets, bids, and messaging
Analyze funnel performance and conversion bottlenecks
Collaborate on new creatives and landing page ideas
Test organic hooks before scaling paid distribution
Build reports and provide growth recommendations
In short:
You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.

Key Metrics for Success (KPIs) Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Pipeline and revenue contribution
Organic engagement and inbound growth
Budget efficiency and scaling performance

Why This Role Stands Out Ownership across both paid and organic growth
Multi-platform growth experimentation
High-impact role directly tied to revenue growth
Opportunity to scale campaigns aggressively
Exposure to full-funnel growth strategy
Fast-moving, execution-focused environment
Strong autonomy and creative ownership

Interview Process Application Review
Initial Interview (growth strategy + channel experience)
Technical Interview (campaign deep dive + live scenarios)
Final Interview

Apply Now If you:
Love performance marketing
Understand paid + organic acquisition deeply
Enjoy experimentation and scaling
Thrive on measurable growth outcomes
This role is a strong fit for marketers who want direct ownership over growth, acquisition, and pipeline performance across modern digital channels

📌 Growth Marketing Manager (Paid + Organic Acquisition) (Ciudad de México)
🏢 Pavago
📍 Ciudad de México