Inbound Marketer (SEO, Content Marketing & Demand Generation) – Remote Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role At Pavago, one of our clients is hiring an Inbound Marketer to build and scale inbound-driven marketing systems through high-quality content, SEO, conversion optimization, and multi-channel distribution.
This role goes beyond basic SEO.
You’ll combine:
Content marketing
SEO
Demand generation
Lead magnets
Conversion optimization
Content distribution
To drive:
Organic traffic
Brand authority
Qualified leads
Inbound pipeline growth
We’re looking for someone who understands that inbound marketing is about creating valuable, thought-provoking content and distributing it strategically across the right channels to generate measurable business outcomes.
If you understand how SEO, content, AI search, and conversion work together in a full inbound funnel — this role is built for you.

What You’ll Own Content Marketing & SEO Content Creation Create high-quality, value-driven content that educates, challenges, and builds authority
Write SEO-optimized:
Blogs
Website pages
Landing pages
Lead magnets
Inbound marketing assets
Create content aligned with:
Search intent
Funnel stage
User pain points
Optimize content for:
Google search
AI search
Featured snippets
LLM-driven discovery platforms
Inbound Marketing & Demand Generation Execute inbound campaigns across:
SEO
Content marketing
Social media distribution
Website conversion funnels
Lead generation assets
Support inbound growth through:
Guides
Playbooks
Checklists
Resource downloads
Conversion-focused campaigns
Understand how traffic, engagement, and conversion connect across the full inbound funnel
Lead Magnets & Conversion Optimization Build lead magnets that solve real customer problems
Write:
CTA copy
Gated content copy
Landing page copy
Thank-you page messaging
Follow-up sequences
Collaborate with marketing and design teams to improve:
Conversion rates
Engagement
Lead quality
Research, Strategy & Content Planning Conduct deep research on:
Industries
Competitors
Audience pain points
Search behavior
Identify:
Content gaps
SEO opportunities
Inbound funnel weaknesses




Translate research into:
Strong content angles
SEO strategies
Inbound campaigns
Stay updated on:
SEO trends
AI search evolution
Content distribution strategies
Inbound marketing best practices
Analytics & Performance Optimization Monitor and improve performance using:
Google Search Console (GSC)
Google Analytics 4 (GA4)
SEMrush
Ahrefs
AI optimization tools
Analyze:
Organic traffic
Rankings
Engagement
Conversion rates
Lead generation performance
Optimize content and campaigns based on measurable outcomes

What Success Looks Like Content consistently drives qualified inbound traffic
Organic rankings and visibility improve over time
Lead magnets generate measurable conversions
Content performs across both traditional search and AI-driven discovery
Landing pages convert traffic into qualified leads
Inbound campaigns generate real business impact — not just traffic

What Makes You a Strong Fit You think beyond basic SEO and understand full-funnel inbound marketing
You create content with substance, not fluff
You combine creativity with data-driven decision-making
You understand how modern search behavior is changing because of AI
You are proactive, execution-focused, and comfortable owning outcomes
You enjoy turning research and insights into scalable inbound growth

Requirements (Must-Have) Experience Proven experience as:
Inbound Marketer
Content Marketer
SEO Content Strategist
Content Writer
Demand Generation Marketer
Core Skills Strong understanding of:
SEO
Search intent
Inbound marketing funnels
Organic growth strategies
Experience using:
Google Search Console (GSC)
Google Analytics 4 (GA4)
SEMrush
Ahrefs
Excellent written English with strong:
Storytelling
Persuasion
Conversion-focused writing skills
Ability to create:
SEO content
Landing pages
Lead magnets




Conversion-focused inbound assets
Understanding of:
AI search
LLM-driven discovery
Featured snippets
AI-generated summaries
Portfolio Portfolio demonstrating:
SEO content
Inbound campaigns
Organic growth results
Conversion-focused writing

Nice to Have Agency experience
Experience building and scaling lead magnets
Familiarity with:
Social media distribution
Multi-channel inbound campaigns
B2B marketing environments
Experience creating content for:
SaaS
Professional services
High-growth companies

What a Typical Day Looks Like Write and optimize inbound content across multiple formats
Research keywords, topics, and inbound opportunities
Build or improve lead magnets and landing pages
Analyze performance data and improve content strategy
Collaborate with SEO and marketing teams on campaigns
Optimize existing content for rankings and conversions
Test new inbound content ideas and distribution strategies
In short: you drive inbound growth through high-quality content, SEO, distribution, and conversion-focused marketing systems.

Key Metrics (KPIs) Growth in organic traffic and inbound leads
Improved keyword rankings and search visibility
Landing page conversion rates
Lead magnet downloads and conversions
Engagement and performance across inbound campaigns
ROI and contribution to pipeline growth

Why This Role Stands Out True ownership over inbound growth initiatives
Opportunity to work across:
SEO
Content
Conversion optimization
AI search strategy
High-impact role tied directly to growth and lead generation
Exposure to modern inbound and AI-driven marketing strategies
Growth path into:
Senior Inbound Marketer
Content Lead
SEO Strategist
Growth Marketing Lead

Interview Process Initial Screening Call
Practical Inbound Marketing Assessment
Final Interview

Apply Now If you:
Understand inbound marketing beyond basic SEO
Know how to create content that drives real business outcomes
Enjoy combining strategy, writing, SEO, and conversion thinking
Stay curious about how AI is reshaping search and content discovery
This is a strong opportunity to own and scale inbound growth in a modern marketing environment.

📌 Inbound Marketer (Ciudad de México)
🏢 Pavago
📍 Ciudad de México