**Key Responsibilities**
- Lead the **marketing strategy and execution** across MX, CA and CO, ensuring alignment with regional and general priorities.
- Plan and implement **multi-channel campaigns** to drive awareness, lead generation, and customer retention (B2B, B2C, B2B2C).
- Develop strong collaboration with **Sales leaders** to create integrated Go-To-Market plans and co-own revenue goals.
- Identify, build, and manage **strategic partnerships** with external organizations, influencers, institutions, and media.
- Localize global brand strategies to make them culturally relevant and impactful in both markets.
- Leverage data to drive decision-making and continuously optimize performance across all marketing activities.
- Manage local agencies and vendors, ensuring on-time and high-quality delivery.
- Champion the use of marketing automation, CRM, and digital tools to maximize impact.
- Bachelor's degree in Marketing, Business, Communications, or related field (Master's is a plus).
- **7+ years of experience** in marketing, preferably in Education, EdTech, Consumer, or Digital industries.




- Proven experience in **leading marketing strategies** in multicultural, matrixed environments.
- Strong background in **performance marketing**, content strategy, events, and partnerships.
- High business acumen and a **data-driven mindset**.
- Excellent leadership, communication, and stakeholder management skills.
- Comfortable working across different countries, time zones, and cultures.Fully fluent in **Spanish and English**.
Portuguese is a plus.
**Who we are**:
At Pearson, our purpose is simple: to help people realize the life they imagine through learning.
We believe that every learning opportunity is a chance for a personal breakthrough.
We are the world's lifelong learning company.
For us, learning isn't just what we do.
It's who we are.
To learn more: We are Pearson.
**Job**: Marketing
**Job Family**: GO_TO_MARKET
**Organization**: Corporate Marketing & Communications
**Schedule**: FULL_TIME
**Workplace Type**: Remote
**Req ID**: *****

📌 Marketing Manager - Mexico City, Mx (Xico)
🏢 Pearson
📍 Xico