Marketing Operations Specialist (Project only for 6 months) – IN MEXICOSupports the day‐to‐day execution of marketing operations by ensuring campaigns, lists, and data are accurately set up and maintained across marketing and CRM systems.Working closely with the Marketing Team, this role ensures that marketing activities are properly configured, tracked, and ready for reporting.The role is highly detail‐oriented and execution‐focused, playing a critical part in keeping marketing programs running smoothly, on time, and with clean data.This is an adecuado position for an early‐career professional looking to build strong foundations in marketing operations, CRM systems, and B2B demand generation.Key Duties and QualificationsCRM & Data OperationsCreate, update, and maintain marketing records in CRM (campaigns, members, custom fields, tracking fields)Upload and manage lead and contact lists, ensuring correct formatting, field mapping, and data qualityPerform routine data hygiene tasks (de‐duplication, validation, basic enrichment checks)Flag data issues, inconsistencies, or upload risks to its manager before executionEnsure compliance with opt‐in, consent, and basic data governance rules as defined by the organizationSupport the operational setup of marketing campaigns in CRM and marketing automation toolsCreate and maintain campaign structures (parent/child campaigns, naming conventions, tracking codes)Configure campaign settings needed for reporting and attribution (statuses, member types, source fields, budgets...)Assist campaign owners with operational requirements and deadlines to ensure timely launchesConfigure and support webinars and virtual events using tools such as GoToWebinarSet up registration forms,



confirmation emails, reminders, and attendance syncing with CRM/marketing automationEnsure attendee and engagement data flows correctly into CRM for follow‐up and reportingCoordinate with campaign owners to validate lists, links, and tracking prior to launchCreate and manage tracked URLs (UTMs, redirects, short links) for marketing activitiesMaintain documentation of URLs and tracking conventions to ensure consistency across campaignsValidate links and tracking prior to campaign launch to avoid reporting gapsUse Wrike to create, update, and track marketing operations tasks (list uploads, campaign setup, webinar configuration)Maintain accurate task status, due dates, and documentation in line with established workflows and blueprintsFlag blockers, delays, or missing inputs early to Manager and stakeholderFollow documented marketing operations processes and checklistsContribute to maintaining clear, up‐to‐date operational documentation (how‐to guides, templates)Support continuous improvement by suggesting small process enhancements or efficiency gainsEscalate risks, errors, or inconsistencies early to prevent downstream issuesStay updated on emerging marketing technology,



marketing automation trends and new best practices; recommend evolutions to enhance current capabilitiesPropose and deliver improvements that increase efficiency, scalability, and revenue impactContribute to broader marketing operations initiatives by sharing best practices across stakeholders1-3 years of experience in marketing operations, demand generation support, marketing coordination, or business analyticsHands‐on experience working with a CRM and/or marketing automation platform requiredExperience uploading, managing, and validating lead or contact lists requiredExcellent command of the English is mandatory (bilingual)Basic understanding of B2B marketing campaigns and lead lifecycle conceptsBachelor's degree or equivalent diploma preferred but not required (Data Analytics, Information Systems, Engineering, or related fields...).
Demonstrated hands‐on experience with CRM, marketing automation, or campaign operations may substitute for formal education with a minimum of 5 years of relevant and recent experienceExperience with HubSpot, Salesforce, or similar platformsFamiliarity with UTM tracking and basic campaign attribution conceptsKnowledge of analytics and reporting tools (e.g., Salesforce dashboards, Power BI, Tableau, or similar) is a plusInterest in growing toward a Marketing Operations or Revenue Operations career pathHigh attention to detail and data accuracyComfort working with structured dataAbility to follow processes precisely while managing multiple requestsCollaborative mindset and good collaboration capabilitiesStrong organizational and follow‐through skillsProcess‐driven and comfortable with checklistsCurious, eager to learn, and receptive to feedbackReliable collaborator who escalates issues early#J-*****-Ljbffr

📌 Marketing Operations Specialist (México)
🏢 Turtle Trax
📍 México