**Position Title**:Senior Marketing Manager - LATAM Chocolate & Grocery Brands
**Experience**:Confectionery Industry, CPG or FMCG
**Dept. / Function**: Marketing
**Location**:Guadalajara, Jalisco
**Languages**:Advanced English - Level B2 or higher
**Summary**:
Shape the future of chocolate and beyond across LATAM, lead the portfolio strategy, innovation, execution, advertising development, pricing and profitability of chocolate across LATAM. Lead a team of 14-16 people across Brazil, Mexico and Puerto Rico. Lead the portfolio strategy of 3 core brands across LATAM and Caribbean
**Major Duties/Responsibilities**:
20% Portfolio Strategy LATAM
40% Mexico portfolio Strategy, execution and measurement
20% Brazil portfolio Strategy, execution and measurement
20% Exports portfolio Strategy, execution and measurement
**Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities**:
Brand Strategy & Positioning
- Define the global brand vision, purpose, and long-term strategic roadmap.
- Establish clear positioning and ensure consistency across all markets.
- Translate consumer, cultural, and market insights into winning brand strategies.
- Build and protect brand equity, ensuring alignment with corporate values and sustainability agendas.
2. Business & P&L; Ownership
- Own and deliver brand P&L; (sales, margin, market share, profitability targets).
- Set annual and long-term brand growth targets.
- Partner with finance and sales to optimize pricing, portfolio, and mix management.
- Lead resource allocation (A&P; budgets, innovation investments, media spend).
3. Innovation & Portfolio Management
- Lead the innovation pipeline: from ideation to launch of new products, line extensions, and packaging formats.
- Ensure portfolio strategy addresses consumer needs, category trends, and competitive pressures.




- Drive sustainability and packaging innovation (critical in FMCG today).
4. Consumer & Market Insight
- Champion consumer centricity: ensure decisions are rooted in deep consumer, shopper, and cultural understanding.
- Monitor market dynamics, category shifts, and competitive landscape to anticipate opportunities and threats.
- Use data analytics and research to drive precision in strategy and execution.
5. Communication & Media
- Define brand world and communication guidelines globally.
- Partner with creative agencies to deliver breakthrough campaigns.
- Drive digital and social media strategy, content, and influencer partnerships.
- Ensure integrated brand communication across touchpoints (TV, digital, in-store, experiential).
6. Cross-Functional & Market Leadership
- Lead collaboration with R&D;, Supply Chain, Finance, Sales, and local market teams.
- Provide strategic direction and brand stewardship to local marketing directors/teams.
- Build strong agency and external partnerships (creative, media, research).
- Ensure consistent brand execution across geographies while allowing local relevance.
7. Leadership & Talent Development
- Lead, inspire, and develop a high-performing brand team.
- Act as a culture carrier and role model for company values.
- Mentor future marketing leaders and drive capability building in areas like digital, analytics, and innovation.
Key Skills & Competencies
- Strategic thinker: ability to balance long-term vision with short-term execution.
- Commercial acumen: strong P&L; and business management skills.
- Consumer empathy: passion for understanding people and culture.
- Creativity & innovation: ability to inspire breakthrough ideas.
- Influencing skills: navigate general matrix organizations and align diverse stakeholders.
- Leadership: proven track record of building and motivating teams.
- Agility: thrive in dynamic, fast-paced FMCG environments.
**Education**: Bachelor
**Experience**:15 years
LI-GB1

📌 Senior Marketing Manager - Latam Chocolate & Grocery Brands (Guadalajara)
🏢 The Hershey
📍 Guadalajara