About the Company

Birdman is a fast-growing consumer brand focused on building culturally relevant and performance-driven marketing channels for the US market. We operate with a strong builder mindset, combining creativity, data, and execution to scale brand presence and audience engagement across digital platforms.
Our social media strategy plays a critical role in brand awareness, community growth, and content-driven performance. We believe in high ownership, fast execution, and creating content that is native, relevant, and impactful within each platform.
Job Description

We are looking for a Social Media Specialist (US) to execute and manage our day-to-day social media presence for the United States market.
This is a hands-on, execution-focused role responsible for publishing, optimizing, and managing social content across key platforms such as TikTok and Instagram. The role is centered on translating brand and campaign strategies into culturally relevant, high-performing social content aligned with US audience behavior and trends.




The Social Media Marketing Specialist will work closely with design, editing, and creator teams to ensure content quality, consistency, and timely execution, while continuously optimizing based on performance insights.
Key Responsibilities

Own and execute the social media content calendar for the US market
Publish, coordinate, and manage daily content across social platforms
Adapt general and brand strategies into platform-native content tailored to US audience behavior
Identify and leverage trends, formats, audios, and cultural conversations relevant to the brand
Collaborate closely with designers, video editors, and creators to ensure high-quality deliverables
Monitor content performance and generate actionable insights
Track and analyze key social metrics related to growth, engagement, and reach
Propose continuous optimizations based on results and audience behavior
Participate in creative brainstorms and development of new conten

📌 Social Media Specialist (Guadalajara)
🏢 Birdman
📍 Guadalajara