Overview

About the Role & Team

The Audience Development Specialist will be responsible for building, maintaining, and improving audience databases to support event recruitment across North America. This includes identifying the right audience profiles based on event criteria, sourcing new contact data, cleaning and validating existing records, and supporting outreach efforts to maximize registrations and attendance. This role requires strong research skills, data accuracy, attention to detail, and the ability to work closely with event, marketing, and audience development teams.

What You'll Do
Audience Recruitment & Event Support
- Identify and recruit the right audience for North America events — webinars, virtual events, conferences, roundtables, and custom programs — based on job titles, industries, geographies, and other target criteria.
- Reach that audience through approved channels (email, phone, LinkedIn) and partner with internal stakeholders to align on event requirements and priorities.

Reporting & Collaboration
- Track recruitment progress and database updates,



and share simple reports on sourcing activity, invitation coverage, and campaign readiness.
- Collaborate with the Audience Development Manager and relevant internal teams, sharing feedback and insights to refine future targeting.
- Send confirmation and decline emails to registrants, manage registration lists, and support additional event formats such as 1:1 meetings and lunch & dinner events.

What You Bring
- Experience in outbound calling, telecalling, telesales, or customer outreach (BPO/call centre or similar), comfortable with a high volume of calls and a persuasive, professional tone.
- Ability to research and source contacts online using LinkedIn, Google, or similar platforms.
- Strong attention to detail, with a focus on data accuracy and record hygiene.
- Good written and verbal communication skills in English — able to send clear follow-up emails and messages.
- Proficient in MS Ex

📌 Audience Development Specialist (Ciudad de México)
🏢 International Data Group
📍 Ciudad de México