The Marketing Manager will support global and LATAM field & partner marketing initiatives by helping foster a connected sales and integrated marketing experience. This role will partner closely with broader marketing teams, partners, alliances, business development, sales, and solution and industry advisory teams to support the planning and execution of integrated demand generation programs across multiple channels in alignment with overarching global industry marketing strategies.

This role requires strong marketing execution skills, a data-driven mindset, and a passion for supporting sales success. The ideal candidate brings experience contributing to demand generation programs, identifying opportunities for optimization, and helping deliver marketing plans that drive business impact.

Scope:
- Working cross-functionally with broader marketing teams, partners, alliances, business development, sales, and solution and industry advisory teams, you will support the development, implementation, and tracking of integrated go-to-market plans, messaging and content, marketing programs,



and campaigns that help drive pipeline, revenue, and new business across global and LATAM initiatives.
- The role will primarily support LATAM revenue marketing efforts aligned to partner marketing initiatives, with opportunities to contribute to broader global programs, especially across CPG and Life Sciences Manufacturing industries.

What you will do:
- Support the development and execution of integrated marketing campaigns by collaborating with stakeholders across channels including partners, account-based marketing, email marketing, webinars, events, digital advertising, direct mail, and social media.
- Partner with general industry, product, strategy, and marketing teams to help ensure consistency and accuracy in product and value proposition messaging across regional programs and events.
- Help execute demand generation programs from concept through launch, including timelines, budge

📌 Marketing Manager (Monterrey)
🏢 Blue Yonder
📍 Monterrey