Lifecycle & Retention Marketing Lead - Email & SMS (Ciudad de México)

Lifecycle & Retention Marketing Lead - Email & SMS (Ciudad de México)

10 ago
|
Roveia Health
|
Ciudad de México

10 ago

Roveia Health

Ciudad de México

About Roveia Health

Roveia Health is a specialized growth marketing agency for telehealth, health & wellness, and digital health brands. Founded by alumni from Meta and Tesla, we help companies in the telehealth, supplements, med spa, and patient acquisition space scale through performance-driven advertising and conversion-optimized systems.

We manage millions in monthly ad spend across Meta, Google, YouTube, TikTok, and LinkedIn — and we own the retention engine that turns that spend into repeat patients and lifetime value.

Fully remote. Globally distributed. Built to drive real patient and customer growth.

Key Hiring Notes

Must be willing to start within 1-2 weeks
Working Timezone: PT, MT, or CT
Contractor Full Time

The Role

We're hiring a Lifecycle & Retention Marketing Lead to own email and SMS strategy and execution across a portfolio of telehealth and health & wellness client accounts.

You own the retention engine end to end: you set the email/SMS strategy for new clients, build the lifecycle flows and promotional calendar, write the copy,



and brief designers to bring campaigns to life. You're fluent in Customer IO and Omnisend, with working knowledge of Klaviyo, and you know how to pull audiences and segments from CRMs and other data platforms to power precise, high-converting sends.

This is a compliance-critical role. You're working with health and telehealth brands, so you understand the guardrails around messaging regulated products — consent, opt-in/opt-out management, TCPA/CASL, CAN-SPAM, and platform-specific health messaging policies. You know how to write and ship campaigns that convert without putting the client at risk.

Agency experience is required. You've managed multiple client accounts, juggled competing timelines, and taken ownership of retention outcomes. This role operates on North American business hours, so strong timezone overlap with our US and Canada teams is expected.

What You'll Own

Strategy & Client Onboarding

Set the ema

📌 Lifecycle & Retention Marketing Lead - Email & SMS (Ciudad de México)
🏢 Roveia Health
📍 Ciudad de México

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