About the role

As a Product Analyst, you will be supporting the growth, engagement, and commercial success of SportyBet in Mexico by delivering high-quality analysis, market intelligence, and actionable insights. This role is responsible for deep-diving into data, conducting competitor research and benchmarking, and translating findings into clear recommendations for the Product Manager and wider product team.

You will combine strong analytical skills with deep local market understanding to inform product decisions in a fast-moving, regulated environment.
What you'll be doing
Delivering regular and ad-hoc product analyses to support growth, retention, and monetization initiatives
Conducting competitor research and benchmarking across local and international sportsbook products, features, and user experiences
Analyzing user behavior, funnels, cohorts, and conversion metrics to identify opportunities and risks
Monitoring market trends, regulatory changes, and local sports dynamics relevant to the Mexican market
Translating data and research into clear insights, dashboards,



and recommendations for the Product Manager
Supporting product discovery by validating hypotheses through data, experiments, and market insight
Partnering closely with the Mexico Product Manager to inform roadmap priorities and trade-offs
Collaborating with data, marketing, and operations teams to ensure consistent metrics and shared understanding
Ensuring analysis and insights reflect local compliance and regulatory constraints
What you'll bring
Based in Mexico
Fluent in Spanish; strong English communication skills
Proven experience in a Product Analyst, Data Analyst, or similar analytical role
Experience analyzing digital products, ideally in sportsbook, gaming, fintech, or consumer apps
Strong analytical skills with experience using data to drive decisions and recommendations
Comfortable working with product metrics (funnels, cohorts, retention, LTV, conversion)
Experience conducting competitor

📌 Product Analyst (México)
🏢 Sporty Group
📍 México