Company Description
CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Trade Marketing Manager LATAM is responsible for defining the regional Trade Marketing strategy and
governance across Mexico, Export, Brazil, Colombia, Chile, and Peru. Reporting to the Trade Marketing Director,
this role leads the Visual Strategy, Merchandising Governance, Trade Marketing Funds (TMF), and eCommerce
and B&M; Catalog Excellence.
The position is accountable for the strategic planning, governance, financial management, and continuous




improvement of Trade Marketing investments while ensuring alignment across Brand Marketing, Sales, Finance,
Procurement, Regulatory, Supply Chain, and external partners. The role establishes regional standards, drives
operational excellence, manages strategic supplier relationships, and ensures compliance with Mattel's financial,
legal, and procurement policies.
Through data-driven decision making and cross-functional leadership, the Trade Marketing Manager enables
consistent execution across LATAM markets while maximizing investment effectiveness, strengthening retail
visibility, and supporting commercial growth.
What You’ll Do
Define and lead the LATAM Trade Marketing strategy, aligning annual commercial calendars, campaign priorities, visual strategies, and seasonal initiatives with Brand Marketing and commercial objectives across all markets.
Own the governance of the regional Trade Marketing budget (TMF), leading Annual Operating P

📌 Trade Marketing Manager (Ciudad de México)
🏢 Mattel
📍 Ciudad de México