Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C;). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

Make an Impact

Are you passionate about data-driven marketing and campaign optimization? We're looking for a Marketing Campaign Analyst to help drive acquisition efforts through direct mail and email marketing programs. In this role, you'll leverage analytics, marketing technology, and customer insights to execute high-performing campaigns that generate qualified leads, drive sales engagement, and contribute directly to business growth.

You'll work closely with marketing strategists, analytics teams, finance partners, and external vendors to ensure campaigns are delivered accurately, optimized continuously,



and measured effectively.

What You'll Do

Execute end-to-end direct mail and email acquisition campaigns across multiple marketing platforms
Manage campaign deployment, monitoring, and optimization to achieve key performance indicators (KPIs), including lead generation, sales engagement, and premium growth
Build and execute email campaigns using platforms such as Salesforce Marketing Cloud, including audience segmentation, personalization, HTML updates, and quality assurance
Coordinate direct mail production and deployment, partnering with vendors to ensure timely and accurate delivery
Analyze campaign performance and provide actionable insights that improve audience engagement, response rates, and conversion outcomes
Collaborate with strategy, analytics, and customer relationship teams to translate performance data into optimization opportunities
Support audience management, segmentat

📌 FBS - Marketing Campaign Specialist (México)
🏢 Capgemini
📍 México