Company Description
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.
Job Description
Responsibilities:
Develop and execute personalized marketing plans for key accounts, ensuring consistent follow-up and alignment with organizational objectives.
Monitor client bookings and performance metrics corresponding to marketing programs, investments, and sell-out results to drive continuous improvement.
Design and implement promotional campaigns grounded in comprehensive sell-out analysis and commercial objectives.
Establish and analyze key performance indicators (KPIs) to measure campaign effectiveness across assigned channels and provide actionable insights.
Execute plans derived from commercial forecasts and promotional calendars,



ensuring timely and accurate implementation.
Oversee loyalty programs and incentive structures for both B2B and B2C channels to maximize customer engagement and retention.
Coordinate B2B events and training sessions for business partners, ensuring professional execution and measurable outcomes.
Supervise the implementation of merchandising and point-of-purchase (POP) materials across retail locations, maintaining compliance with brand standards.
Administer merchandising inventory and resources assigned to channels in accordance with corporate guidelines, including rigorous tracking of inputs, outputs, and supporting documentation.
Develop and execute strategic initiatives to increase sell-in performance across assigned channels.
Prepare purchase orders and manage the approval process, ensuring proper allocation to communication budgets.
Create and manage communication budgets aligned with planned

📌 Trade MKT Specialist (Santiago de Querétaro)
🏢 Continental
📍 Santiago de Querétaro