Who We Are

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

Job Mission

We are seeking a results‑driven leader to oversee our Direct‑to‑Consumer business across Latin America. As the DTC Associate Manager for Latin America, you will deliver strong commercial performance while elevating the brand experience across 120+ retail stores and 8+ ecommerce sites in the region. You will partner closely with our regional distributors to create a seamless, high‑impact consumer journey, with a strong emphasis on in‑store engagement, omnichannel integration, and best‑in‑class ecommerce execution. In addition,



you will champion the implementation of our global strategy and KPIs across the full portfolio—aligning partners to a shared vision and enabling them to meet or exceed all financial and operational targets.

This role will be on a hybrid model (3 days on-site, 2 days remote), based out of our Mexico City office.

Major Accountabilities

Partner with regional teams to define DTC KPIs, site metrics, P&L; benchmarks, and operational standards, ensuring successful execution of strategic plans.
Lead best in class consumer experience across retail and digital, including in store activations, personalized journeys, and integrated service touchpoints.
Collaborate with LATAM merchandising to shape long term business plans and address needs in assortment, site merchandising, marketing, and inventory.
Partner with General DTC Technology to enhance site functionality, innovation, and consistency, ensuring seamless consumer experiences across markets.
Oversee regional retail development—including new stores,

📌 DTC Associate Manager, Latin America (Mérida)
🏢 New Balance Sverige
📍 Mérida