Company Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, general workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
Our team develops new techniques and processes to better meet the needs of our Audio and TV clients to measure audiences, working at the intersection of Data Science, Technology, Product Delivery and Operations.
In this role, you will be working on the forecasting, modeling and code which drive the key production processes of the PPM Wearables audience measurement panels. You will develop data pipelines,
execute analyses and summarize results, collaborating with a variety of stakeholders to provide clear data-driven solutions and recommendations.
Responsibilities
Research, design, develop, implement and test econometric, statistical, optimization and machine learning models.
Gain a deep understanding of the PPM (Portable People Meter) sampling methodology and become an expert in Audience Measurement, with a focus on panel management strategies.
Query data from large relational databases for various analyses and/or requests.
Utilize tools such as Python, Tableau, R etc. to perform complex data analysis and visualizations.
Oversee, maintain and evolve multiple data algorithms for managing the PPM Sample Methodology in a time-critical production environment.
Maintain and update documented departmental procedures, checklists and metrics comprehensively and on a timely basis.
Serve on various inter
📌 Data Scientist II (Ciudad de México)
🏢 The Nielsen
📍 Ciudad de México
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