Support the financial planning, forecasting and performance management processes for the Direct-to-Consumer (DTC) business across Retail and eCommerce. This role partners with Commercial, Retial Operations, eCommerce and cross-functional teams to provide timely financial insights, ensure planning accuracy and support profitable business growth.
The position is responsible for delivering meaningful analysis, improving reporting processes and supporting business decisions through data-driven financial recommendations while ensuring alignment with regional and integral FP&A; standards.
Key Responsibilities
Support the annual Budget, Forecast and Monthly Financial Review processes for the Retail and eCommerce business.
Prepare recurring financial reports and business reviews, providing clear explanations of performance versus Budget, Forecast, Prior Year and strategic targets.
Monitor and analyze key Retail and eCommerce KPIs, including:
Net Sales
Gross Margin / Standard Margin
Traffic
Conversion
Average Transaction Value (ATV)
Units per Transaction (UPT)
Average Selling Price (ASP)
Markdown %
Concept Store vs Factory Outlet mix
Analyze store and digital channel performance, identifying risk, opportunities and key business drivers.
Support profitability analysis by channel, store, product category and commercial initiatives.
Partner with Retial Operations, eCommerce, Merchandising and Demand Planning teams to support business decisions through financial analysis.
Develop financial models and ad hoc analyses to evaluate commercial opportunities, promotional activities and business initiatives.
Build and maintain reporting dashboards and performance trackers to improve visibility and decision-making.
Support month-end closing activities, ensuring accurate financial reporting and variance analysis.
Identify risks and opportunities throughout the forecasting cycle and support action plans to achieve f
📌 Manager Controller Retail (Ciudad de México)
🏢 Adidas
📍 Ciudad de México
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