CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

We're looking for a Regional Hardlines & Licensed Toys Manager, based in Mexico City, to lead the commercial strategy and growth of the Hardlines and Licensed Toys categories across Mexico and Brazil, while providing strategic direction to our Licensing Agency supporting ROLA.

What You’ll Do

This role will be responsible for developing and executing the regional category strategy, strengthening strategic licensing partnerships.

Our CP manager will be Identifying new growth opportunities, leading commercial negotiations,



and accelerating franchise expansion across new categories, retail platforms, and commercial initiatives.

Defines the commercial priorities and strategic direction of the regional Licensing Agency for ROLA, ensuring execution is fully aligned with LATAM priorities and Global Consumer Products strategy.

Acts as the LATAM Global Ambassador within the General Hardlines Team this leader will represent regional business priorities, market insights, and growth opportunities while helping shape global category strategy and driving the implementation of global initiatives across the region.

The position will have a global scope, by reporting directly to the Regional Licensing Director, this position will lead a regional team across Mexico, Brazil, and Colombia, partnering closely with Franchise, Retail Development, Marketing, Sales, Legal, Finance, Product Development, and Brand Compliance to accelerate

📌 Manager Consumer Products (Ciudad de México)
🏢 Mattel Latin America
📍 Ciudad de México