Job Description
Join the LEGO Group as a Digital Merchandiser and help drive eCommerce growth across LATAM. In this role, you'll optimize product content, improve discoverability, and collaborate with top retailers to deliver an outstanding online shopping experience. It's a chance to make a real impact in a fast-paced, creative environment
Core Responsibilities
e-Merchandising (50%)
Create, maintain, and optimize product content (images, copy, BTC content, video, etc.) based on performance metrics, SEO best practices, and other insights. Monitor digital shelf quality for continual optimization of content – adhering to retailer requirements.
Accountable for product launches at eCommerce retailers across LATAM – planning and implementing product launches with all applicable selling information and enhanced content. Bring forward ideas to improve this process.
Work with customers to determine the most effective product categorization, taxonomy, and navigation structure to improve the online shopping experience.
Collaborate with cross-functional teams, such as Item Set Up,



Account Leads, Marketing, Trade Marketing, and external partners.
Use SEO tactics to improve product discoverability and search engine rankings. This includes ensuring titles, product bullets, product descriptions, and other copy elements are compelling, accurate, and incorporate relevant keywords to drive organic traffic and increase conversion rates.
Act as a point of contact with eCommerce partners, agencies and others to facilitate content optimization and ensure consistency across platforms and systems.
Digital Marketing (25%)
Support Digital Marketing activities with B2B customers, including content creation and management, follow up on implementation of paid campaigns, and support on data analysis for future improvements.
Analysis (25%)
Generate detailed reports on eCommerce performance CST to identify opportunity for improvement.
Carry out After Action Reviews for B2B Marketing Implementation

📌 Digital Merchandiser (Ciudad de México)
🏢 The Lego Group
📍 Ciudad de México