Digital Marketing Manager (Ciudad de México)

Digital Marketing Manager (Ciudad de México)

10 ago
|
OnMobile Global
|
Ciudad de México

10 ago

OnMobile Global

Ciudad de México

About Onmobile
OnMobile General, a leader in cutting-edge mobile gaming and entertainment, is a listed company headquartered in Bangalore, India, with a presence in over 60 countries worldwide. We are focused on building customer-first Mobile Gaming products, Challenges Arena & ONMO, and a Gamification platform, Gamize, while offering a wide array of digital products such as Videos, Tones, and Contests.

Scope of job
The Digital Marketing Manager will drive strategic performance marketing initiatives across LATAM region. This role demands deep expertise in acquisition marketing, demand forecasting, partner management, and multi-channel optimization. The candidate will lead cross-functional collaboration and ensure revenue maximization for telecom clients through data-backed decision-making. As a people leader, the Manager will mentor and guide junior team members while owning business KPIs and operational excellence end-to-end

Role & responsabilities
Digital & Performance Marketing Strategy
Develop and execute advanced, multi-region digital acquisition strategies across Google Ads,



programmatic platforms, and affiliate networks
Lead comprehensive demand generation plans including forecasting user acquisition volumes, budget allocation modelling, and performance optimization frameworks
Own the full marketing funnel, ensuring continuous improvement through A/B testing, creative optimization, and advanced analytic
Ensure strong governance on campaign hygiene, tracking accuracy, targeting, and compliance

Revenue & Business Ownership
Own revenue-generation targets and key performance indicators (CPC, CPA, ARPU, ROAS) for telecom clients in LATAM.
Evaluate market trends, user behaviour insights, and competitor benchmarks to drive strategic decision-making
Identify and scale emerging opportunities within the VAS ecosystem to maximize monetization and customer lifetime value.

Leadership & Team Management
Create and develop a team of digital marketing specialists and analy

📌 Digital Marketing Manager (Ciudad de México)
🏢 OnMobile Global
📍 Ciudad de México

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