We are seeking a Digital Marketing Specialist to support the execution, optimization and continuous improvement of digital marketing programs across the US market. The role works closely with marketing leaders, business units and agency partners to deliver integrated campaigns that enhance customer engagement and contribute to business objectives.
The adecuado candidate is a hands-on digital marketer with strong execution skills, attention to detail and an analytical mindset. This individual will coordinate cross-channel campaign activities, monitor performance, identify opportunities for improvement and help ensure marketing programs are delivered effectively and efficiently.
What will you do?
Support the implementation of digital marketing plans developed by marketing leadership and business stakeholders
Execute and coordinate multi-channel campaigns across paid media, search, email, virtual events and other digital platforms to maximize reach and engagement
Build and execute audience-centric campaigns designed to guide prospects from initial awareness through conversion




Oversee day-to-day management of paid and non-paid media across digital platforms and marketing automation tools, ensuring strong performance against efficiency and pipeline goals
Introduce structured testing (e.g. A/B testing, audience segmentation, creative optimization, etc.) to continuously improve campaign effectiveness
Monitor and evaluate performance using analytics tools and dashboards; analyze performance and provide recommendations for optimization
Proactively uncover performance trends, identify areas for improvement and recommend adjustments to campaigns and tactics based on performance insights
Partner closely with the Digital Customer Experience (DCE) team to implement digital enhancements and optimization opportunities in response to the evolving impact and emerging opportunities of GEO, ensuring programs remain effective, relevant, and aligned to business goals
Collaborate closely wit

📌 Digital Marketing Specialist (México)
🏢 Schneider Electric
📍 México