Senior Marketing Data Scientist
Description -
Senior Marketing Data Scientist
About the job
The role of Marketing Data Science today has evolved constantly because of rapid mar-tech innovations and emergence of disruptive technologies. We are looking for an experienced Senior Marketing Data Scientist who is not only well-versed in machine learning and statistical modeling, but also familiar with mar-tech platforms and practices. As a Senior Marketing Data Scientist here you’d put your talent to spot opportunities to apply latest technologies on real-word marketing problems. You will be working with various marketing data platforms and databases, get deeply involve in data cleaning and ETL building, use whatever modeling skills you have, be it time-series forecasting or classification algorithms, to help solve marketing analytic problems and finally bring your insight or solution to the senior management within HP. We are looking for a self-starter who is passionate about coding, data wrangling and sharing insight with others.
Locations
Guadalajara-Mexico
Responsibilities




Understand marketing initiatives, challenges, questions and concerns and transforming them into data science solutions and metrics
Devise analytical framework, models and dashboards to quantitatively measure the impact, efficiency and effectiveness of marketing activities
Lead the development and implementation of innovative end-to-end machine learning techniques to answer key business questions from marketing team or senior management while identifying new areas to explore
Present your analysis and recommendations to marketing colleagues and to senior management
Design and build scalable RAG pipelines, AI agents, and enterprise-grade Generative AI applications for Marketing use cases.
Define the AI architecture, infrastructure, model strategy, and deployment environment, including evaluating existing models, fine-tuning, and compute requirements.
Lead development and performance evaluation of LLM s

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