Key Responsibilities

Marketing Analytics & Data Quality
Own marketing data collection, validation, and reporting.
Analyze and troubleshoot marketing data discrepancies across platforms, data feeds, and reporting systems.
Conduct User Acceptance Testing (UAT) for new MarTech implementations, enhancements, and vendor integrations.
Investigate data quality issues, identify root causes, and partner with engineering teams to resolve tracking and reporting gaps.
Pull, analyze, and interpret marketing performance data using Adobe Analytics, Google Analytics, and enterprise reporting platforms.
Develop actionable insights that improve campaign performance, customer engagement, and measurement accuracy.
Create documentation and testing plans to support ongoing platform enhancements.

Marketing Technology & Integrations
Partner with Product, Engineering, Analytics, and Media teams to implement scalable marketing technology solutions.
Understand the end-to-end lifecycle of marketing data, including: Data collection, Identity resolution, Consent management, Audience creation, Activation,



Attribution, Measurement, Reporting
Support integrations across platforms such as: MetaRouter, LiveRamp, Branch, Singular, CDPs and audience activation platforms
Validate data flows, APIs, event streams, and platform configurations to ensure accurate data capture and activation.

Audience Strategy & Activation
Support audience segmentation and activation efforts across paid media, CRM, personalization, and customer engagement channels.
Understand audience creation methodologies, identity resolution, and customer matching strategies.
Validate audience eligibility, activation logic, and downstream platform delivery.
Collaborate with Media and CRM teams to ensure audience performance is measurable and optimized.
Assist in developing audience measurement and attribution frameworks.

Privacy, Compliance & Data Governance
Support compliance initiatives related to consumer privacy regulations, includ

📌 Sr Specialist, Marketing Technology (México)
🏢 Petco
📍 México