The Product Management Senior Manager is a senior management level position responsible for managing a broad range of Product Management employees, setting strategy and providing direction, leadership and budgetary management, etc. Additionally, this role will be responsible for the development of product plans, strategies, and tactics while coordinating product lines through product life-cycles in coordination with the broader Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.

Responsibilities:

Manage a team of professional to accomplish established goals and conduct personnel duties for team (e.g. performance evaluations, hiring and disciplinary actions)
Manage strategic program roadmap, program/product launch, and program marketing to gain maximum benefit from each product
Monitor client and competitor market research to ensure successful execution of a marketing plan spanning product, brand, acquisition, customer and retention,



and improving performance, brand preference, and client engagement
Develop plans and execute functional strategies for a country, group of countries, region, or business requiring coordination and integration across units
Manage day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results
Participate in development of client valued propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
Oversee program life cycle including market demands, technology trends, and the competitive field as well as develop and communicate a business plan to approach the marketplace
Define and launch new products, features, and capabilities including defi

📌 Banamex Subdirección Tarjetas de crédito Bancarias e Innovación (Ciudad de México)
🏢 Banamex
📍 Ciudad de México