Job Description
Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis
Role Overview
A Martech Lead who connects marketing strategy, customer data, experimentation, analytics, and AI. This role owns the evolution of the marketing technology ecosystem and turns fragmented marketing signals into trusted data products, actionable insights, and scalable customer experiences.
The adecuado candidate combines Martech with practical experience in data analysis, Databricks or Lakehouse environments, experimentation, identity resolution, and AI-enabled marketing.
They can move from business problems to data solutions, from test design to insight, and from insight to measurable action.
Core Responsibilities
• Lead the strategy and integration of the marketing data and technology ecosystem across CRM, customer data, media, web, analytics, activation, and measurement.
• Build and manage scalable marketing data products and pipelines using SQL, Python, Databricks, APIs, and cloud data platforms.
• Establish reliable data foundations for audience management,



identity resolution, customer journeys, campaign measurement, and business reporting.
• Design and analyze A/B tests, holdouts, incrementality studies, and personalization experiments to improve marketing performance.
• Apply AI and machine learning to use cases such as lead scoring, propensity modeling, audience intelligence, journey optimization, personalization, and predictive measurement.
• Translate campaign and customer data into clear recommendations connected to leads, visits, conversions, revenue, and customer value.
• Lead data governance, privacy, consent, quality, documentation, and responsible use of customer data.
• Partner with marketing, media, analytics, engineering, agencies, and technology teams to deliver practical, scalable solutions.

Required Capabilities
• Strong SQL and Python skills for marketing data analysis, transformation, validation, and modeling.
• Hands-on

📌 Martech Lead (Ciudad de México)
🏢 General Motors
📍 Ciudad de México